Brand Franchise

A term "brand franchise" commonly refers to  an arrangement between a corporation and a local retailer or wholesaler to function as the exclusive seller for the corporation’s products within a defined sales territory.  In many ways,  a franchise is a traditional form of businesl uberisation of commerce where brands and IPs are shared within a community.  The sharing economy is spreading across all sectors of industry and in various forms and applications, with Brand remaining as the paramount concept.

In discussing "Brand Franchise" this blog goes beyond the legal and contractual aspects and hope to provide useful insights on enhancing the excellence of business brands and the processes through which brands may be uberized, monetized and franchised. 

The articles presented in the various pages are mainly targeted at my clients and their  ecosystem of customers and associates,  most whom are small and medium size businesses  striving to put themselves on the leaderboards of Brands in the territories they operate.

Indeed as I look at my stable of clients, many are comparable with the origins of the some of the world's most famous Brands.  They share the same passion to bring to the world, and share with it  novel and innovative concepts that will enhance people's lives ..be it a more cost effectiveness, convenience, allure, delight or aspiration.  

The difference is that Brands that make the global stage realise early in their development that passion and an innovative concept is not enough without the drive towards excellence, and scale ...a drive which will compell a business to move beyond their initial product and operational orientation towards a more holistic concept of successful business management and global expansion.  

In my consulting intervention,  I adopt SPRING Singapore's model of Business Excellence in every project that I do... Marketing Research, Branding, Corporate Identity Redesign,  Service Excellence, Franchising to facilitate my clients understanding of the need to improve holistically, and to assist them prioritise their improvement projects, a establish agressive growth plans. 

The journey towards excellence is an unending one. I delight to see my clients achieve their key performance indicators for each stage of their progress, adopt new habits a behaviour  and become stronger in their dedication and commitment to strive to become a recognised national, industry and best of all a Global Brand.